Marketing, Communications and Events Director (full time)
Reports to: Executive Director
Role Profile: Under the direction of the Executive Director, the Marketing, Communications, and Events Director is an integral part of Illinois Philharmonic Orchestra. Strategic Planning for continued growth of existing programs and expansion of new programs necessitate a highly skilled and passionate Marketing, Communications, and Events Director to oversee subscription and single ticket campaigns, direct new marketing initiatives to gain increased visibility from new and emerging markets, lead efforts to ensure consistent delivery of messages relating to IPO’s mission and Strategic Goals, and implement strategic special
Implement all aspects of season subscription and renewal campaigns, including direct mail and potential telemarketing. Oversee the acquisition of prospect lists and production of all campaign materials.
Write copy for, and work with designer(s) to produce, all marketing and development materials, including season brochures, advertisements, concert program books, community engagement and education materials, special events communications, development communications, website, direct mail pieces, e-newsletters and eblasts.
Plan and implement single ticket campaign, including the design and placement of print and electronic advertising and special promotions.
Work with the Box Office Manager to provide ongoing analysis of ticket sales and subscription trends.
Conduct audience and market research as needed; develop strategies based on survey analysis. Provide statistical and demographic information as requested.
Monitor budget of all marketing efforts, making adjustments as necessary to meet goals as determined with Executive Director.
Liaise with Board Marketing Committee, providing leadership and assisting in the development of audience-building strategic goals. Report to Board Committee on progress of all ticket sales
campaigns and other marketing efforts.
Recommend marketing policies and promotion strategies to the ED and Board Marketing Committee with the goal of reaching new audiences for IPO.
Act as Front of House Manager for IPO concerts and events, coordinating ushers and other volunteers as needed.
Oversee and implement Program Ad solicitation and cultivation.
Oversee and implement Check Out IPO and IPO Dine Programs with area libraries and restaurants
Public Relations & Communications
Develop Communication Plan for internal and external stakeholders.
Work to establish and maintain positive contacts with local media outlets. Act as a
spokesperson for IPO.
Develop and distribute press releases to area media outlets. Post on digital news sites where
Lead efforts to ensure consistent delivery of messages relating to IPO’s mission.
Coordinate all aspects of program book production, including written content, layout and printing.
Develop and implement social media strategies to cultivate online relationships with patrons and potential patrons in the IPO service area and with relevant organizations and contacts locally and nationally.
Work with ED and Development Director to produce, market, and highlight top notch events
including annual fundraising Gala.
Oversee Gala implementation, working with volunteer committee to set expectations, build excitement, and meet overall fundraising goals through ticket sales, online auction production,
and auxiliary fundraising platforms.
Attend IPO concerts and events.
Attend civic and cultural events in the community; represent IPO by speaking at public events as requested.
Act as point-of-contact office representative when Office Manager is unavailable.
Archive all internally produced and external collateral featuring IPO for future reference.
Perform other duties as assigned by Executive Director.
Weekly office hours required. Work from home opportunities available as mutually agreed.
Some evening and weekend events required including concert/event attendance.
Compensation: Salary commensurate with experience.
Illinois Philharmonic Orchestra is an Equal Opportunity Employer.